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Bephor as a customer-oriented beauty brand,
Bephor will preemptively identify the inconveniences or dissatisfaction that can be experienced by custom
ers through the product and provide unique beauty solutions to solve these problems fundamentally.
Bephor as a customer-oriented beauty brand,
Bephor will preemptively identify the inconveniences or dissatisfaction that can be experienced by custom
ers through the product and provide unique beauty solutions to solve these problems fundamentally.
Meet founder
June Lim, CEO
After earning his degree in Beauty Health Management in Korea, June Lim started his career in 2010 at a cosmetics company run by African Americans in Philadelphia. During the process of planning and developing cosmetics in the world's largest market and communicating with local customers, he received deep insight into racial diversity. The problem of not being able to satisfy customers' needs through existing cosmetics that target the majority was recognized.
The insight gained from studying the characteristics of skin, hair, and scalp of different races was enough to convince him that “We need customized cosmetics that consider racial characteristics.” After returning to Korea, June Lim used his experiences to establish Bephor, a customer-tailored cosmetics brand.
Meet founder
June Lim, CEO
After earning his degree in Beauty Health Management in Korea, June Lim started his career in 2010 at a cosmetics company run by African Americans in Philadelphia. During the process of planning and developing cosmetics in the world's largest market and communicating with local customers, he received deep insight into racial diversity. The problem of not being able to satisfy customers' needs through existing cosmetics that target the majority was recognized.
The insight gained from studying the characteristics of skin, hair, and scalp of different races was enough to convince him that “We need customized cosmetics that consider racial characteristics.” After returning to Korea, June Lim used his experiences to establish Bephor, a customer-tailored cosmetics brand.
“Metaphor” refers to replacing a concept with another to provide new meaning and interpretation, which is a powerful means of representing the diversity of language. Similarly, beauty is not an absolute concept. Because everyone is uniquely different, everyone is uniquely beautiful. This philosophy is included in our brand name Bephor, which combines Beauty and Metaphor.
We will find hidden meanings behind surface data on beauty. In addition, we identify and comprehend the hidden needs and inconveniences of relatively shadowed classes to provide new perspectives, analysis, and solutions. This becomes our way of respecting and embracing the diversity of different kinds of beauty.
4-stage process that achieves Beauty Metaphor
From unmet needs to desired goods, safely and strictly based on K-beauty technology.
We develop the most optimal formula by newly combining nature-derived ingredients based on verified oriental medicine with more than 5,000 years' history. “The Bephor Way”, our independent process completed through several years' R&D and close communication with customers by Daegu Haany University, is the source of beauty solutions that satisfy various customer needs.
Planning
Through thorough customer analysis from racial characteristics to customer routines, it is important to identify any unsatisfied needs of customers. After collecting customer feedback through various methods, we establish the direction of customized cosmetics development.
Development
Using oriental medicine ingredients verified through their long history is an alternative to solving the problems of existing products and our own unique solution. When a prototype is created, the formula is optimized through hundreds of tests. Customer supporters' honest feedback serves as the deciding factor in product advancement.
Verification
Our persistent development process for our customers is applied in every stage. We scientifically verify the effect and efficacy of the product through testing and trials. We also thoroughly carry out product safety testing such as detection of hazardous substances, heavy metals, and microorganisms.
Manufacturing
All products are mass-produced in a reliable CGMP-certified factory. The packaging uses sugarcane byproducts, biodegradable materials, eco-friendly paper, etc. This is part of the brand activity that thinks of the environment and sustainable consumption.
Bephor is a brand of social venture that believes that beauty is not decided according to standards created by society or the times, but when everyone recognizes and respects “individuality.” Race, nationality, gender, generation, and natural appearance. Overcoming all boundaries and narrowing the gap. Being able to enjoy a more equal beauty through this is our starting point and goal. Through the method of insight and by solving each beauty inequality problem that some may think is natural, or which is even accepted, or not even recognized as a problem, we will achieve our own innovation and social values.
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